This is a preview of how your main post copy will appear. If you change this template's design styles to match your branding, your Wordpress blog will automatically update styles as well!

Begin your blog with an introduction paragraph that contains a hook to encourage your viewer to continue reading.

For good SEO, be sure to include the keywords you want this blog to rank for in this opening paragraph and continue using them throughout your blog.

Avoid keyword stuffing! Because this will make your blog sound robotic and become unreadable.

Start with an index and include a bullet point list of what your blog is all about. Your viewer will find this especially useful if your blog is long, so now your reader gets a quick overview before they start reading.

Secondly, break your blog up into sections sticking to around three points that will either help, inform or entertain your reader.

Now you know the points you want to discuss, break them down into sections and give your reader bite-sized pieces of information.

Include short paragraphs, bullet points and lots of relevant images. Space these out to make your blog scannable and easy to read.

Doing so will encourage your reader to grasp the information quickly, pin the blog to read in-depth later or for viewers that have the time to read, discover what an expert you are in your field and make them more likely to return or sign up to your email list.

Once you’ve discussed all your points finish your blog with a summary of what you covered. We like to do this in a bulleted or numbered list.

Don’t forget to include a Call to Action, as this tells your reader what you want them to do next.
If you want to keep them on your website, include links to other blogs they may be interested in reading related to this topic.

And finally, include an opt-in, such as a free download that they will receive in exchange for their email. Doing so is the best way to grow your list. Once they sign up, you can provide them with weekly tips and tricks, further providing the expert you are. This relationship will then eventually lead to them trusting and purchasing from you.